CRAFTSMANSHIP

!! LOCAL !!

Local artisans are the backbone of India’s non-farm rural economy, engaged in craft production to earn a livelihood. However, propelled by loss of markets, declining skills, and difficulty catering to new markets, the number of Indian artisans has been rapidly decreasing. Crafting a livelihood calls for re-investment in India’s artisans to safeguard history, culture, and an important source of livelihood.

Relating to a particular region; an extremely crucial part of sustainability. It means investing in your community both socially and economically.

Buying local produce or supporting local artisans has more than environmental benefits. Essentially, by choosing local, you help create jobs and of course it also reduces ‘product miles’ thereby reducing fossil fuels.